Marketing Your eBook in 2020 By Katherine (Tori) Lutz

Dec 19,2019

Marketing anything can be an incredibly challenging experience. Whether you're selling ice to eskimos or water in the Sahara, you're bound to run into problems with your marketing strategy at at least one point in your career. After all, marketing is a rigorous and fast-paced profession.

So what does that mean for you? The simple answer is that there is no simple answer. Instead, we've come up with a few important factors for you to consider when marketing your E-Book in 2020.

Self-Publishing Versus Using a Publisher

The question of whether to act as your own publisher or to partner with an official publisher is one that has gained new attention these past couple years. As it becomes easier to self-publish, the argument therefore becomes more powerful. However, for writers who have little business experience, the argument for using a publisher seems the most enticing.

Essentially, it comes down to a list of pros and cons that you have to take the time to go through on your own and ask yourself which option sounds most like you.


In 2020, self-publishing has never been easier. You now have options to a wide variety of self-publishing software, programs, partnerships, and so on to enable you to get your content out to your readers without having to deal with the hassle of money-hungry publishers eating into your revenue.

Even Amazon has released a program designed to make self-publishing as easy as possible. Kindle Direct Publishing makes it easy to publish your E-Book to millions of people without worrying about how you're going to pay for it. Amazon simply takes a piece of your total earnings in exchange for giving you access to instant distribution across the planet.

Using a Publisher

Publishers can be particularly helpful for a variety of reasons. Not only do they handle all of the business aspects of publishing a book, such as marketing and advertising, they also tend to edit your content, help design the pages, and so much more. If you're not a very business savvy person and you don't know where to look for editors, then you might want to side with a publisher. That being said, the current trend seems to be heavily in favor of self-publishing.

Attend Trade Shows

An often overlooked method of marketing e-books is to attend trade shows. Publishers frequently attend shows put on by a trade show staffing agency in order to secure the best deals on editors, designers, advertisers, and so on. If you're self-publishing, that's all the more reason to go where the traditional publishers go. After all, that means you are a publisher!

Las vegas trade show models tend to be the best in the world when it comes to generating brand awareness and otherwise boosting marketing goals simply because of the fact that Las Vegas is one of the United States' great entertainment hubs.

That said, New York City and Las Angeles also enjoy a massive entertainment industry support structure, making them prime locations to find industry trade shows as well.

Consider Keeping Your First E-Book Priced at $0

This can be risky. Keeping your first e-book at $0 means that it is entirely free for purchase. In other words, you will not be paid a penny for all of your hard work. However, this can be a great strategy to ensure that you are paid more in the long run.

By keeping one of your books free to read, you make it easier to convince more people to "take the risk" and buy your book. Since they have nothing to lose financially, many people will download it and at least sift through it.

With more people looking through your content, you'll more quickly develop a larger fanbase. That way, more people will want to get their hands on your next book and will be willing to pay for it, enabling you to earn more money in the long run.

Secure an ISBN Number

ISBN numbers are the fingerprints of your book. That is to say that they set each version of every book apart. However, not every book has to have an ISBN.

Many people in the past couple years have started referring to ISBNs as relics of the past, since there are fewer institutions that require them. For example, Amazon, Barnes and Noble, Kobo, and others do not require that e-books have an ISBN.

That being said, there are plenty of other businesses that do, making an ISBN number a powerful tool to have at your disposal. Without one, you might find that there are a wide variety of popular retailers that refuse to carry your e-book.


At the end of the day, marketing an e-book is both an art and a science. Although there is no one exact method to be used in the marketing process for every single e-book, there are plenty of tried and true practices that can always help.

By taking to heart the tips and tricks outlined in this article, you can increase the chances that your e-book will be a success. Just don't go selling the rights before you know what you've written!